Coming Full Circle:
The TUTTI Concept Store.
Twenty-one years ago, I stood behind a stand in North Shields with a handful of handmade pieces and a dream I barely dared to speak aloud. Today, on September 13th, I'm opening the doors to our first concept store in the same community where TUTTI began.
The circle feels complete.
Harbour House isn't just a location for us. This creative hub sits on the North East coast that has whispered inspiration into the brand for over 2 decades. It is responsible for the wild edges. The imperfect beauty of weathered stones. The way light catches the water on an ordinary Tuesday morning. This landscape that shaped TUTTI before TUTTI had a name.
Walking into our new space feels like stepping into a living, breathing version of everything we stand for. Industrial tones meet natural textures. Neutral palettes create calm. At the centre sits a stunning tree — a reminder that growth takes time, roots matter, and beauty exists in the most unexpected places.
This isn't just a store. It's a working design studio where you'll see our team creating the pieces that will become part of your story. Transparency matters to us. Authenticity matters to us. We want you to see the hands and hearts behind every piece you take home.
September 13th marks more than an opening. It also introduces TT Studio, our first capsule clothing collection. "The Art of the Modern Uniform" exists for women who want style without decision fatigue. No trend chasing. No throwaway fashion. Just intelligent curation for the woman who wants to look refined and feel ready without overthinking it.
These pieces live alongside our new A/W25 accessories and jewellery collections. Golden Obsidian and Jasper make their debut — stones chosen for their grounding energy and quiet power. Jewellery you notice. Jewellery with purpose.
After two decades in retailers and boutiques across the country, this represents something deeper than expansion. This is TUTTI owning its space. Taking up room. Refusing to play small.
The woman who visits our concept store isn't looking for decoration. She's building a collection that reflects who she is — not who she thinks she should be. She understands that style is a quiet kind of rebellion. That choosing pieces with intention is how you own your power.
From that first stall to this moment, TUTTI has grown alongside the women who wear our pieces. We've evolved how we show up in the world, but our heart remains unchanged. Natural materials. Considered design. Modern-day talismans for everyday strength.
The North East coast taught me that beauty exists in imperfection. That strength comes from staying rooted while embracing change. That the most powerful statement you make is simply being yourself, unapologetically.
Our concept store opens on September 13th at Harbour House, North Shields. Come see where the magic happens. Come be part of our story.
Welcome home.
Kate x
