Make it Meaningful
A Conversation with Kate Rose, Founder & Creative Director of TUTTI
Where did the idea for TUTTI begin?
"TUTTI was born from a need to reconnect—with nature, with ourselves, and with pieces that carry meaning. I wanted to create jewellery that felt like more than just decoration. Something grounding. Something that tells your story without shouting."
TUTTI has just undergone a bold rebrand. What’s changed—and what hasn’t?
What’s changed is the energy. It’s bolder. Braver. More unapologetically feminine. But at its heart, TUTTI has always been about intention—natural materials, considered design, and a sense of everyday armour. That hasn’t changed. We’ve just evolved how we show up in the world.
What do you want people to feel when they wear TUTTI?
Like themselves—but more powerful. Whether you’re heading to a meeting or just walking the dog, I want our pieces to feel like modern-day talismans. Little daily rituals of strength, confidence, softness, clarity. Whatever you need to tap into that day.
What inspires your collections?
Always nature. The wild edges of the North East coast. The way light hits a wave. The imperfect beauty of a stone. I’m not interested in following trends—I’m more drawn to what’s timeless, raw, and real. There’s also a lot of emotion in the design process. A collection might start with a feeling—grief, hope, rebirth—and then take shape through form and texture.
What’s the story behind the name “TUTTI”?
It’s Italian for “all” or “everyone.” It speaks to the inclusivity of the brand—there’s no one way to wear TUTTI, and no one kind of woman we design for. Whether you're 26 or 66, we want our pieces to live with you, grow with you, and reflect your own rhythm.
The new collection feels different. Stronger. Was that intentional?
Completely. This is the first collection under our new identity, and it needed to set the tone. It’s bold. Sculptural. Still wearable—but not playing small. We’ve used stones like Golden Obsidian and Jasper for their grounding energy. It’s jewellery you notice. Jewellery with purpose.
What’s next for TUTTI?
Ooh you won’t have to wait long to find out! We are opening a new concept studio store in our hometown. We’re building a community of women who are done with throwaway fashion and ready to invest in what feels good. That’s where we’re headed.
Finally, what does “Make it meaningful” mean to you?
It’s about choosing pieces that reflect who you are—not who you think you should be. It’s a quiet kind of rebellion. Owning your past, your power, your beauty—and wearing it, every day.
